FREE unscented

A unisex fragrance free deodorant by FERO made from only natural ingredients, plastic free and with no aluminium.

FREE has effective deodorising properties, a mild natural whiff of coconut oil but no added fragrance. This is the best option for sensitive skin. A silent revolution in personal care that celebrates your individuality.

The mission and interview:
Fero was founded in 2019 by Erik Östling and Isabelle Hultén with the mission to holistically create the worlds best deodorant. A great functioning and beautiful product without questionable ingredients. Created with minimal impact on the environment and maximal impact on wellness, both physically and mentally. 

— Deodorant isn’t glamorous, but it matters, says Isabelle. Most people have likely used it daily since their teens. We wanted to create a ’need’ product in the ethically best possible way. We believe what touches your skin daily should benefit you, so we’ve crafted our deodorants with carefully selected natural ingredients to give both confidence and peace of mind.

— We have done everything from scratch and tested over 30 deodorant formulas. The proprietary paper tube is made in 16:9 format, 29mm thick to fit into any mailbox. Every little detail has been thoroughly thought through.

The design is colourful and playful, created in a limited number of eight different artworks from local artists.

— We imagined a small object that not only solved a daily need but was also nice to have at home, carry around, and show friends.

What was the most challenging when creating it?

— A close friend of mine told me, ’you have taken the most difficult product, created the most difficult packaging and now you will have to sell it to the most difficult crowd’. And yes, that’s exactly how it feels — and it has taken 4 years.